Halsey, Charli XCX, FKA Twigs, and Florence Welch have all recently posted videos complaining about increased pressure to make it big on the social platform. TikTok has become an undeniably important tool for promoting music . For example, Lizzo’s latest hit song, “About Damn Time,” has become inescapable on the platform, thanks to its viral dance challenge.
Source: Musicians say their labels are pressuring them to go viral on TikTok
