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KMOB1003 Editorial team • Lifestyle & Strategy

In Part I, we celebrated AI as the ultimate equalizer for independent artists. However, the rise of generative AI also casts a long shadow over the industry.

This second part uncovers an unsettling truth. AI’s power is a double-edged sword that brings an unprecedented authenticity crisis and a new battleground for copyright.


Deepfakes and the Erosion of Trust

AI now flawlessly mimics human voices and musical styles.  Consequently, this has birthed the era of deepfakes—synthetic creations that blur the lines between reality and simulation. From AI-generated Drake songs to albums crafted in the style of deceased legends, consumers are left wondering: is this real, or is it a clone?

AI Music: The Authenticity Crisis & Clone War | KMOB1003|Canva Image

This erosion of trust impacts an artist’s core identity.  Furthermore, when anyone can replicate your unique vocal timbre, what truly remains original? The ethical questions around consent and artistic legacy are paramount. This is especially true when AI models are trained on vast datasets without explicit permission.

The IP Battleground: Copyright in the Age of AI

Perhaps the most contentious area is intellectual property.  AI models “learn” by ingesting enormous quantities of copyrighted music and lyrics. Therefore,  a fundamental legal question arises: does training an AI on copyrighted material constitute infringement?

AI Music: The Authenticity Crisis & Clone War | KMOB1003|Canva Image

Currently, legal frameworks are struggling to keep pace with these advancements. Cases are emerging globally to challenge whether AI works are “original” or merely “derivative.” In addition, AI can subtly weave in inspirations without direct sampling. This leads to a “ghost in the machine” dilemma where influences go uncredited and uncompensated.

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Major Labels: Clone Commanders?

Major record labels were once seen as opponents of AI.  However, they are now strategically embracing the technology. Their resistance has shifted to an aggressive pursuit of control. This transforms them from traditional “gatekeepers” into potential “clone commanders.” This pivot fuels a new kind of exploitation. Labels are exploring ways to leverage AI to create “new” music from the catalogs of deceased artists.  Consequently, new contracts are emerging where artists sign away rights to their AI likenesses.  This leads to questions about fair compensation and the commodification of an artist’s digital twin.

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The Future of Authenticity

In this challenging landscape, how can artists maintain their authenticity? Strategies include adopting digital watermarking to prove originality.  Furthermore, artists should focus on unique live performances that highlight the irreplaceable human element.

The rise of “AI-assisted human” music may offer a middle ground.  However, industry bodies must advocate for new legal frameworks. These safeguards must ensure fair compensation and transparency. Without them, the democratization of art risks being undermined by a new form of control.

KMOB Spotlight — THE CULTURE DOCENT: Identity, Innovation & Leadership

Dr. Takeisha Carr is joined by Board Certified Behavior Analyst (BCBA, LBA), Lorneshia R. Cooper.

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KMOB1003’s Final Decree

The age of AI demands vigilance. Understanding who owns the sound—and the soul—is the ultimate challenge. Authenticity is the new rebellion.

Part III: Next week, we explore The Human Firewall—how artists reclaim control.

Protect your art. Own your narrative.

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